Top Reasons
Trends
Calamares technology and services enable video marketing, interactive communications via video and the monetization of content. Online marketing is an important part of Calamares' market.
The trend however is hard to miss. It is clear that the shift from traditional media to digital media, regarding marketing and communications spending, is gaining momentum, even stimulated by the worldwide financial crisis.
Trends
Not only is the trend of shifting marketing expenses from traditional to digital media going strong, the total value of the market itself is growing rapidly. It is expected that the online video marketing industry as a whole will more than triple over the next three years. In the US alone the total 2012 market exceeds US$ 7 billion.
Marketing Accountability
Another result of the current financial situation is the growing demand for marketing accountability. Calamares technology provides organizations with extensive user data, conversion rates and usage feedback, and presents it in a user-friendly way.