Retail & e-Commerce

Your challenges

Calamares supports the Retail & e-Commerce Industry in many ways by offering tools for:

 

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Your challenges

  • Maximise your exposure by sharing your products and services by video.
  • Demonstrate to potential clients how your products can be used or applied.
  • Understand where your customers are located and how they rate your products and services.
  • Easily update and distribute your video content when services and product portfolios change.
  • Train your employees on new products.
  • Use the viral characterisitcs of sharing video through communities and social networks to increase awareness of your products, services and brand.
  • Entertain your viewers and keep their attention for as long as possible to increase the chance of doing transactions.
  • Share other products or services of interest that other clients purchased in combination with the item of initial interest to the viewer, i.e. benefit from cross selling.
  • Obtain feedback around products and services.
  • Understand the viewer's behavior and preferences with respect to video content on your e-market place.

    • Our Capabilities

  • Calamares can support you with video case studies illustrating how your services can be deployed.
  • We offer facilities for you to create video-based training on new products and services.
  • Calamares supports careful timing and restriction of video distribution if confidentiality or a surprise factor is important to you.
  • We measure, analyse and report on the reach of your video campaigns and we provide data on your viewer's behavior.
  • Calamares offers connectors to many social network platforms to help you benefit from the effects of viral marketing.
  • We provide in-screen and player-related applications, such as rating, voting and buttons for your viewers to make orders or request for more information.
  • We show related items to your viewers while they are watching or at the end of a video.
  • We measure, analyse and report on the reach and viewer's behavior with respect to your video content.