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Gartner recognizes Calamares

Feb 07, 2011
Calamares gets Gartner rating.


Calamares is the Only European Player alongside US-based Adobe and Cisco

 

Delft, February 7, 2011 – Calamares is the only European player to have been chosen in Gartner’s: ‘Video Content Management & Delivery Marketscope’ publication. According to the US-based IT and business research firm, Calamares positively distinguishes itself due to its extensive integration capabilities with (Web) Content Management systems, its video translation functions, its cross-media character and a powerful workflow for marketing roles and functions.


Calamares is a provider of (live) video content and media management and according to Gartner it’s not just any company. Calamares supports a myriad of cross-media channels where it’s possible to centrally manage content as well as, publish, distribute and measure the consumption and conversion of it. Calamares supports video communications on the Web, mobile devices, and within Digital Signage and Social Media environments.

 

Targeted Marketing

The Delft-based company, which unlocks the potential of video to make it useful as a marketing and communication tool, is considered very promising and placed highly in the recent Gartner publication along with established companies like Adobe and Cisco. Calamares gained its market position thanks to its broad integration capabilities, cross-media options, video translation support and a powerful workflow that allows for marketing roles and functions. Calamares sells its products and services via a licensing model and also offers a SaaS option.

 

The Party for Multinationals

Wouter Maagdenberg, Calamares’s CEO, is proud of the recognition by Gartner: “We are constantly innovating to optimize video communication by enriching it with more functionality and making it more dynamic. It is a vote of confidence that Gartner acknowledged and recognized us as the party to do business with for multinationals. Where our competition only publishes video ‘as is’, Calamares easily turns video into a communications tool. We offer standard online subtiteling and voice-over functionality. This way expensive translation via postproduction companies is unnecessary and the content is available much quicker.”