Media App Store
QR-codes & Microsoft Tags
To convert views to leads, or to transfer views on digital signage screens to personal views with a cell phone, QR codes and Microsoft Tags come in handy.
Calamares is able to dynamically generate QR codes & Tags in order to:
- Generate Direct Leads & Orders
- Follow up a general message on a public screen with a more personalised message on ones cell phone
- Gather personal user data in the public space
- Trace time & location of the conversion
- Transform Broadcasting to Narrowcasting
QR-codes & Microsoft Tags
A QR Code is a matrix code (or two-dimensional bar code). The "QR" is derived from "Quick Response", as the creator intended the code to allow its contents to be decoded at high speed.
QR Codes are common to connect you in an easy way with a link to a destination. Most current mobile phones can read this code with their camera, after which they for instance put you through to a website.
Immediate Response & Conversion
By showing a unique QR-code per digital signage screen, or every time a certain message or banners appears in the screen, the audience is able to grab the code and to follow the link to a website or mobile application directly without typing text.
It's like making a picture and being transferred to a website as a result.
Calamares is able to provide you with this feature. To track usage & conversion and to report about it, even time and location based.